control your business with intelligence

What is Business Intelligence?

Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries,dashboards, graphs, charts and maps to provide users with detailed intelligence about the state of the business.The term business intelligence often also refers to a range of tools that provide quick, easy-to-digest access to insights about an organization’s current state, based on available data.

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The Value of Business Intelligence For Your Business

With the ongoing growth of eCommerce that has saturated every market, BI is more important now than ever. Anything a consumer wants is merely a click away and for business owners, this means making smart decisions and knowing where to put their marketing spend. Business intelligence helps to guide those decisions. Some of the benefits of business intelligence are that it improves performance, sales, marketing and long-term customer relationships which are built through better customer experiences. In practical terms, BI delivers value for your organisation in the following ways:

  • Decision-making
  • Sales and marketing
  • Customer experience
  • Productivity
  • Data accuracy and compliance

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